The Marketing System

Marketing System

12 Ways to Increase the Number of Leads

1. Referrals:  Always ask a satisfied customer for at least three leads.
2. First order at cost.  This is to create a repeat customer.  Give them a discount if you can.
3. Garantee or risk reversal:  Offer money back, next time free, or stop monthly payments for customers who don't like the service or product.
4. Host/ beneficiary relationship:  Keep in touch with customers
5. Advertising
6. Direct mail or email
7. Telemarketing
8. Special event or seminars.
9. Use qualified lists.
10. USP
11. Client education
12. Public relations

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9 Ways to Increase Your Closing Ratio

1. Increase selling skills of your staff
2. Model your best salespeople
3. Get a sales manager
4. Listen to books and tapes
5. Get out and gt sold- model your competition
6. Qualify leads upfront.
7. Make ads specific, not general
8. Make irrestible offers
9. Educate your customers

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3 Ways to decrease Attrition
1.  call inactive customers to get feedback
2.  Give extraordinary service
3.  Communicate!
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6 ways To Increase Your Average order
1.  Up-sell and cross sell
2.  Point-of-purchase promotions
3.  Bundling
4.  Increase your price and enhance your margin
5.  Change the profile of your products to be more upscale
6.  Order larger units of purchase
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6 ways to increase the frequency of purchase
1.  Develop a backend product or service
2.  Continuous communication
3.  Endorse other people's products to your list
4.  Run special/ private/ closed-door sales
5.  Program your customers educate them into a long-term buying strategy
6.  Use price/ purchacse inducements like frequent-flyer miles.
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