Amazing Hypnotic Traffic Tools by Joe Vitale

Chapter 1: The Amazing Benefits of Creating Hypnotic Traffic Tools

Just what can you expect from creating Hypnotic Traffic Tools? Whenever you write an article

that, like the Trojan Horse and its hidden cargo, secretly contains a plug for your product or

service, you are doing several things:

1. You'll brand your Web site, business and yourself by including your name, business

name, your credentials, Web site address and/or e-mail address with your content.

2. You will become known as an expert on the topics you write about. This will give you

and your business extra credibility that will help you compete against your competition.

3. Your content could be published all over the Internet if you allow people to give it

away, sell it or republish it. Of course your ads will be in the content.

4. You will get free advertising by trading content with other publishers. This will allow

you to save money or spend your profits on other forms of advertising and marketing.

5. You might get extra income from people wanting to hire you to write other articles,

e-books or even asking you to speak at seminars. This is a great way to multiply your

income.

6. You'll gain people's trust. If they read your content and like it, they won't be as hesitant to

buy your product or service. You will then be able to increase your profits.

7. You can pull the reader into your ad with the content. Content-attached ads usually

draw a higher response than ads all alone. Content with ads can also be more noticeable than

ads standing alone.

8. You can submit your content to related places that allow it. You have newsgroups,

Web site directories, e-mail announce lists, message boards, e-zines, freebie directories,

discussion lists, chat rooms, Web blogs, etc. It's endless.

Hypnotic Traffic Tools

9. You can sell the content or use it as a free bonus to help sell other products. You

could also use it as a free bonus for visiting your Web site, subscribing to your e-zine, joining

your affiliate program, etc.

10. You could change the format of your content to create more traffic tools; like

turning an e-book into an e-course.

11. You can allow your affiliates to customize your content with their affiliate links. This

could increase your sales and theirs.

12. You can increase your link popularity in search engines when someone publishes

your content on their Web site. That's an extra link back to your Web site.

13. Your content could end up in print publications as well. A lot of print publications now

look towards the Web for free, quality content.

14. You can increase your Web site visitors, e-zine subscribers and sales by publishing

quality and/or original content.

15. You can use content in a recession or slow economy to cut costs and increase

profits. They cost little or no money to create and all it really takes is a little time. I'll show you

how to easily decrease the time and effort it takes to write your own traffic generators later on

this e-book.

Dan Lok's 19 Rules For Writing Killer Headlines

Following are 19 rules you can use to write headlines that will reach out
and force the prospect to read your website and sales letter.
1. Your headline must offer something that your target market wants very
badly.
2. Your headline must include something of self-interest to the reader.
3. If your product is new or improved, say so in the headline.
4. Do not just invoke curiosity in your headline, you must also include
something of interest to the reader.
5. Avoid negativity in your headline. Always turn the negative into a
positive statement.
6. Your headline should suggest a quick and easy way to achieve the
benefit(s) stated.
7. Your headline should be believable.
8. Determine what would make you buy your product, and then try to
incorporate that idea into your headline.
9. Avoid making your headline so short that you don't get the main point
across.
10. Avoid clever headlines that makes the reader think "how clever."
Cleverness rarely gets people to read your web page or spend money.
11. Avoid headlines that sound dead, or like they should be at the bottom
of the statue like "To Server Humanity Better..."
12. Suggest in your headline that your copy contains useful and valuable
information.
13. Use your headline to reach out and grab the reader's attention.
14. Avoid hard to grasp headlines that require the reader to think about
what you are saying.
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15. NEVER trust your own reaction to your headlines. Instead, get the
reaction of someone else.
16. If you emphasize a word in your headline, make sure that word means
something and is important.
17. Remember that large type words act as a stopper. They get people to
stop and pay attention, so choose the best words that will get the most
attention.
18. Don't let an artist or layout person decide which headline words to
emphasize. An artist thinks in terms of color contrasts and tones, not in
terms of making money!
19. Avoid writing an ad that attracts the wrong people. Make sure your
headline attracts the people that are most interested in what you have to
offer.
If you will follow these simple guidelines for writing your headline copy,
you will be more likely to have a successful headline and a successful ad!
Take some time right now and look back over these guidelines.
Then, try to write your own headlines. When you have a few that you think
are wonderful, run them by a friend. If that friend asks to see the rest of
your copy, you know you have written a true killer headline.

15 Places to Find Your Next Hypnotic Traffic Idea

1. Online Bookstores -- Write content about a subject that relates to one of their best sellers
or one that has an excellent review. In other words, do a little research. Discover what books
are selling like crazy right now. Then write an article about that subject.
2. Affiliate Program Directories -- Find some highly-rated content affiliate programs and
write something similar.
3. Newspapers/Magazines -- Find top stories or topics that are probably going to be
headlines for a while and create a related content.
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4. Television -- Check out news channels, talk shows and documentaries to find your next
content idea.
5. Search Engines -- Type in a keyword phrase that relates to your topic and write content on
some of the highest ranked Web sites.
6. Discussion Boards -- Create content based on which questions are being asked and what
topics are being discussed.
7. E-zines -- Subscribe to e-zines that are related to your writing preference. You will get
ideas from the articles and even the ads.
8. E-mail Discussion Lists -- Follow the discussions that seem to go on for a few days. They
can usually give you good ideas for content.
9. Free E-book Directories -- Download and read free e-books to get ideas for your content.
The e-book's ad can also give you good ideas.
10. In Your E-mail Box -- Read the spam, solo ads and opt-in ads you get in your e-mail box.
They may give you a good idea.
11. Newsgroups -- Most newsgroups are full of ads or they're dead these days, but once in
awhile you'll find a good discussion topic. Use them to get an idea.
12. Books -- Reading books can give you many ideas. It could be a full book, the summary on
the back of a book, the table of contents, etc.
13. Radio -- Listening to the radio online or offline is a simple way to get good ideas. There is
the news, as well as talk shows, experts being interviewed, etc.
14. Movies -- Relax and watch a movie at home or in the theater. Seeing a subject that is
totally off topic can trigger a good content idea.
15. Article Directories -- Read plenty of online articles. You could convert one simple idea
from an article into content.